TORONTO--(BUSINESS WIRE)--theScore Bet has officially launched in Iowa and is now available to fans across the Hawkeye State. theScore Bet offers an authentic and innovative user experience that is truly unique in how it creates a unified media and betting ecosystem when paired with theScore app.

TheScore’s sports media app (iOS and Android) is one of the most popular multi-sport news and data apps in North America and its mobile sportsbook, theScore Bet (iOS and Android), delivers an.

The award-winning mobile sportsbook is now live in four states: Iowa, Colorado, Indiana and New Jersey. theScore Bet secured market access to offer mobile sports betting in Iowa via a multi-state market access framework agreement with Penn National Gaming.

“We have expanded theScore Bet to three new markets in the last six months, significantly increasing our footprint,” said John Levy, Founder and CEO, theScore. “We’re thrilled to introduce our mobile sportsbook to Iowans as the college basketball season heats up ahead of the tournament in March. We have a large base of theScore app users in Iowa and now, with the launch of theScore Bet, fans will have easy access to our integrated and technology driven sports betting experience.”

Available on iOS and Android, theScore Bet delivers an immersive and holistic mobile sports betting offering, including a wide range of pre-game and in-play betting across all major sports leagues and events, and a comprehensive variety of bet types. Further, theScore Bet provides a seamless cross-state experience for sports fans as it expands across the United States via a single mobile app and cutting-edge multi-state wallet functionality.

Additionally, the recently introduced Bet Section is a new dedicated home for betting on theScore app that enhances the cross-platform experience with theScore Bet. Bet Section delivers users a suite of highly personalized betting features, such as prioritized and tailored markets, live bet tracking and exclusive promotions, making it even simpler for fans to create bet slips, follow their action and receive cash out offers for theScore Bet.

theScore leveraged sportsbook platform technology provided by leading U.S. sports betting and iGaming supplier Bet.Works to support its Iowa launch. theScore Bet has utilized a suite of technology and services from Bet.Works since becoming its technology platform partner in 2018.

For more information about theScore Bet, to download the app, or sign-up for updates on its continued multi-state rollout, visit www.thescore.bet.

Neither the Toronto Stock Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX) accepts responsibility for the adequacy or accuracy of this release.

About Score Media and Gaming Inc.
Score Media and Gaming Inc. empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly-personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. The company’s sports betting app ‘theScore Bet’ delivers an immersive and holistic mobile sports betting experience and is currently available to place wagers in New Jersey, Colorado, Indiana and Iowa. Publicly traded on the Toronto Stock Exchange (SCR), theScore also creates and distributes innovative digital content through its web, social and esports platforms.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as “may”, “would”, “could”, “will”, “believes”, “plans”, “anticipates”, “estimates”, “expects” or “intends” and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore’s current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading “Risk Factors” in the Company’s Annual Information Form as filed with applicable Canadian securities regulatory authorities and available on SEDAR under the Company’s profile at www.sedar.com and elsewhere in documents that theScore files from time to time with such securities regulatory authorities, including its Management’s Discussion & Analysis. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

Once you've created your account, login to theScore Bet app and select what bets you'd like to place from the offerings available in your preferred markets. Once you tap your selection it will automatically appear on your betslip. Betting on a Sports Bet Montana Kiosk. Find your sport and game. Choose a bet type (single, parlay, futures, in-game, etc.) and your selection will be added to your bet slip. Enter the amount you want to wager or each selection made. Press “Place Bet”. Betting on our Sports Bet Montana app. Log in to your account and add funds.

Score Media and Gaming Inc. is a publicly traded digital media company based in Toronto, Canada. It was founded in 2012 by John S. Levy, the company’s current Chief Executive Officer and Chairman.^[1] The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sportsbook offerings via emerging and established platforms. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. The transaction did not include theScore's digital media assets, including its mobile apps and websites.^[2]

The company was spun-out from Score Media immediately prior to Rogers' acquisition. As a result of the transaction, former shareholders of Score Media received one share of the new company for each share held in Score Media, meaning that Score Media founder John Levy and family are the largest single voting shareholders in the company, as was the case with Score Media, though Rogers received additional shares yielding an ownership stake of 11.8%.^[3] Rogers subsequently sold its shares in theScore in June 2014.^[4]

As of Q1 F2020 (Aug-Nov 2019), theScore’s mobile sports media application was used by an average of 4.3 million monthly active users worldwide, 62% of which were in the United States, 27% in Canada and 11% in other international markets.^[5] The company is publicly traded and was listed on the TSX Venture Exchange until September 2020 when it was promoted to the Toronto Stock Exchange.^[6] Since March 2021, The Score is listed on Nasdaq, under the SCR ticker.

History[edit]

Sportscope[edit]

Launched in 1994 as Sportscope, theScore originally began as a network focusing on providing sports scores, airing in seven Canadian provinces. Sportscope's programming consisted solely of an alphanumeric text rotation of sports scores, news, and sports betting information, which aired alongside local and national advertising slides. As it did not include any video content, it did not require a CRTC licence.

Headline Sports[edit]

Sportscope was granted an English-language specialty channel licence by the Canadian Radio-television and Telecommunications Commission on September 4, 1996, provisionally titled 'Sportscope Plus'. The channel was launched in May 1997 as 'Headline Sports' and was a national 24-hour anchor-at-desk sports information service.^[7] Advertising was also introduced, something that did not exist during the Sportscope era. The oldies music was replaced by modern stock music during text rotation of sports scores and news. The channel also contained a constantly updated ticker at the bottom of the screen, providing sports news and scores, as it still does today, per its CRTC licence requirements. There were plans to air different tickers in each region of the country and additional streams of alphanumeric data (perhaps via an alternate channel) when the channel was launched, but those plans were abandoned.

theScore[edit]

The Score Bet App Download

In March 2000, Headline Sports' licence was amended by the CRTC to allow live sports programming, under the conditions that the channel display the ticker and that breaks away from live coverage occur at least once every 15 minutes to present video highlights. As a result of this – the channel was rebranded as 'theScore Television Network' that year. On June 6, 2006, theScore revamped its ticker, alongside the launch of a new HD channel. On September 20, 2011, Score Media announced that it would put theScore Television Network up for sale.^[8]

Thescore Bet App

Purchase by Rogers[edit]

In August 2012, Rogers Communications, owners of the competing network Sportsnet, acquired theScore's parent company with Score Media retaining all of the company’s digital assets.^[9]

Products[edit]

theScore[edit]

‘theScore’ media app was launched in 2007 as the company's first venture into the mobile app industry.^[10] It has since become one of the most popular multi-sport news apps in North America with approximately 4-5 million active users. Available on iOS and Android, the app delivers sports content through a combination of real-time news, scores, stats, and videos for all major leagues, including the National Football League, NCAA Football and Basketball, the National Basketball Association, Major League Baseball, the National Hockey League, PGA Golf, NASCAR Racing, Major League Soccer, major European soccer leagues, and more.^[11] News stories published to the app are produced by a combination of the theScore's mobile-first newsroom, where a team of editors across North America create content via a content management system that delivers news directly to users’ mobile devices. Primary sections on theScore app include ‘News’, ‘Scores’, ‘Favorites’, and ‘Discover’.

theScore Bet[edit]

theScore’s mobile sportsbook offering launched in the United States on September 3rd, 2019, marking the first time that a media company in North America had created and operated a mobile sportsbook in the United States.^[12]

Anyone physically located in the United States is able to download the theScore Bet app with wagering supported for those physically located inside the states of New Jersey, Colorado, and Indiana. ^[13]

In May 2018, the Supreme Court of the United States struck down the Professional and Amateur Sports Protection Act of 1992, an act that largely outlawed sports betting in the United States. theScore came out in support of the Supreme Court ruling, where Levy stated in a press release: “We’ve been watching this space for some time and eagerly anticipating this ruling. The ruling unlocks exciting opportunities and we are uniquely positioned to deliver amazing fan experiences on mobile and in-game as the betting market develops.”^[14]

On December 18, 2018, theScore became the first media company to announce plans to launch a mobile sportsbook in the United States after securing market access through an official licensing partnership with Darby Development LLC, the operator behind the New Jersey-based Monmouth Park Racetrack. The partnership paved the way for theScore to offer online and mobile sports betting across the state of New Jersey.^[15]

In August 2019, theScore and Penn National Gaming, the largest regional gaming operator in the United States, entered into a strategic multi-state market access framework agreement, providing theScore the rights to obtain online and mobile sports wagering in an additional 11 states.^[16]

In September 2019, theScore launched theScore Bet in New Jersey under its market access agreement with Darby Development LLC, the operator of Monmouth Park Racetrack. ^[17]

The Score Bet App Review

theScore esports[edit]

Launched in 2015, is theScore's online platform dedicated to reporting news for all major competitive video games and players.^[18] Its primary distribution platform for content is YouTube, and in November 2019, the channel surpassed over one million total subscribers on the platform, making it the leading source for competitive gaming coverage.^[19] The channel’s rapid growth is a part of the company’s broader strategy to unsilo^{[clarification needed]} the esports industry through a wide range of content offerings. As of December 2020, theScore esports YouTube channel had more than 1.5 million subscribers.

Emerging Platforms[edit]

In 2017, theScore launched new skills for Amazon’s virtual Assistant, Alexa, to deliver sports news and updates on command. The capabilities for Alexa – known as ‘skills’ – include daily ‘flash briefings’ for theScore and theScore esports, offering a two-minute audio summary of all the major headlines that matter. Fans with an Alexa device can select theScore as their flash briefing and ask “Alexa – what’s in the news?” and theScore will deliver a comprehensive audio sports briefing.^[20]

In 2018, theScore extended its virtual assistant capabilities with its launch on Bixby, the virtual assistant developed by Samsung Electronics. Users across the United States on select Samsung Galaxy devices, including the Galaxy S9 and S9+, can now receive personalized live scores and breaking news on their Bixby Home. By simply swiping right on their home screen to the Bixby Home service, the integration provides fans the ability to view theScore’s sports headlines for a wide-range of sports, including the FIFA World Cup, NFL, NBA, NHL, MLB, and EPL. If users want access to deeper information beyond a score or news headline, they can tap on theScore’s content card on Bixby to be taken to theScore app, if already installed on their device. ^[21]

Social Audience[edit]

theScore employs a dedicated team of social media editors, content creators, and curators, who are responsible for sharing content through social platforms including Facebook, Twitter, Instagram and other third party platforms. In Q1 F2020, theScore's social content reached nearly 97 million users a month across its social media platforms.^[22]

In 2018, theScore expanded its content strategy by collaborating with pop culture figures and major sports athletes, focusing on telling the stories of their personal and professional triumphs. theScore premiered their new strategy with an 11-minute feature on NBA star, Lance Stephenson. The video received media coverage across major news platforms including ESPN, Sports Illustrated, NBC Sports, USA Today, and others, recording approximately 80 million earned media impressions. That year, theScore was named a finalist for Social Media Team of the Year in the annual Digiday Awards.^[23]

Since theScore expanded its content strategy, other athletes and celebrities, including Austin Rivers, Burna Boy, Enes Kanter, Diamond Dallas Page, Steve Nash, and Marshawn Lynch, have been exclusively featured across its social channels. For its viral piece titled ‘Enes the Menace’ starring NBA centre Enes Kanter and WWE Hall-of-Famer Diamond Dallas Page, theScore was named as a finalist for the Cynopsis Model D Award of Best Documentary.^[24]

Team[edit]

Leadership[edit]

John Levy, Chairman & Chief Executive Officer[edit]

John is a media industry entrepreneur, growing his family's small cable business into one of the 10 largest distributors in the country before founding theScore. In October 2012, John and his team structured and executed the sale of Score Media's television assets to Rogers Media and the spin-out of Score Media's digital assets into a new entity – theScore, Inc. This allowed John and his team to focus on growing theScore's mobile platforms, including its flagship app ‘theScore’ and recently launched U.S. mobile sportsbook, ‘theScore Bet’. ^[25]

Benjie Levy, President & Chief Operating Officer[edit]

Benjie oversees the development and execution of theScore's business strategy and has been instrumental in shaping its digital media offerings, including the creation and launch of theScore's mobile apps. A graduate of the University of Toronto with a B.Com specializing in Finance, Benjie began his career as an investment banker in the Communications and Media group at BMO Nesbitt Burns in Toronto, prior to joining theScore in 2001. ^[25]

Thescore App Store

Headquarters[edit]

Score Media and Gaming Inc. is headquartered in Toronto, Canada, along King Street West. The facility, totaling approximately 30,881 square feet, houses the company's corporate, administration, sales and production teams; which, in total, consist of over 200 full-time employees. theScore also maintains offices in Hamilton, Ontario which is partially owned by John Levy, the company's Chairman and Chief Executive Officer. This facility, totaling approximately 1,500 square feet, contains an executive office.^[11] It also maintains offices in New York City, New York, in a shared work space for the company's U.S. based employees who are engaged in sales, marketing, and business development.

References[edit]

1. ^'TheScore founder John Levy on growing up in the family business'. www.canadianbusiness.com. Retrieved November 13, 2019.
2. ^'Rogers will only have small stake in Score Media's digital growth'.
3. ^'Score Media Inc. completes plan of arrangement theScore App: The Ultimate, Personalized Mobile Sports Experience'. mobile.thescore.com. Retrieved November 13, 2019.
4. ^'Are you owned by Rogers Media?'. theScore. Retrieved November 13, 2019.
5. ^https://mobile.thescore.com/2020/01/thescore-reports-q1-f2020-financial-results/
6. ^'Score Media and Gaming gets full listing at TSX'. National Post. September 14, 2020.
7. ^'Canadian Trademarks Details 0832430-0 – Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada'.Cite journal requires journal= (help)
8. ^'Specialty sports channel The Score for sale'. Retrieved December 5, 2018.
9. ^'CNW Rogers Media to Acquire theScore Television Network'. www.newswire.ca. Retrieved December 5, 2018.
10. ^'Score Media launches ScoreMobile 2.0 theScore App: The Ultimate, Personalized Mobile Sports Experience'. mobile.thescore.com. Retrieved December 5, 2018.
11. ^ ^ab'Annual Information Form for the year ended August 31, 2018'(PDF). mobile.thescore.com. October 17, 2018. Retrieved December 5, 2018.
12. ^'Introducing theScore Bet'. Score Media and Gaming. Retrieved September 3, 2019.
13. ^https://mobile.thescore.com/2020/09/thescore-bet-continues-multi-state-expansion-with-indiana-launch/
14. ^'theScore Supports Supreme Court Ruling on Sports Betting in the U.S.'mobile.thescore.com. Retrieved November 13, 2019.
15. ^'theScore Announces Plans to Launch Mobile Sportsbook in New Jersey'. mobile.thescore.com. Retrieved November 13, 2019.
16. ^'theScore and Penn National Gaming Enter into Strategic Multi-State Market Access Partnership'. mobile.thescore.com. Retrieved November 13, 2019.
17. ^https://mobile.thescore.com/2019/09/introducing-thescore-bet-thescores-mobile-sportsbook-launches-in-new-jersey/
18. ^'Introducing 'theScore eSports' – The Ultimate Mobile eSports Experience theScore App: The Ultimate, Personalized Mobile Sports Experience'. mobile.thescore.com. Retrieved November 13, 2019.
19. ^'theScore esports YouTube Channel Reaches One Million Subscribers'. mobile.thescore.com. Retrieved November 13, 2019.
20. ^'theScore announces Amazon Alexa flash briefing skills to deliver sports updates theScore App: The Ultimate, Personalized Mobile Sports Experience'. mobile.thescore.com. Retrieved December 5, 2018.
21. ^'theScore on Bixby to provide Live Sports Scores and News to Sports Fans Across the United States'. mobile.thescore.com. Retrieved November 13, 2019.
22. ^'theScore Reports Q1 F2020 Financial Results'. mobile.thescore.com. Retrieved December 3, 2020.
23. ^Adams, Jessica (October 9, 2018). 'Havas, Arby's and Carat lead the Digiday Awards finalists'. Digiday. Retrieved November 13, 2019.
24. ^'Best Documentary - MODEL D AND 'IT' LIST AWARDS 2019'. Cynopsis Media. Retrieved November 13, 2019.
25. ^ ^ab'About Us theScore App: The Ultimate, Personalized Mobile Sports Experience'. mobile.thescore.com. Retrieved December 5, 2018.